web development

To ensure the success of a business, however small, it is necessary to design a site at the beginning and then follow all the principles of SEO in it properly, so that the business achieves the desired result and achieve the success no matter how small it is. Keyword optimization in small websites is of a great importance, which we will discuss in this article, but before that, you need to know about designing small websites.

How to design small websites?

Small websites, especially the ones that have online sales of products and services, are widely used today and a large number of people make their purchases online, even small businesses should have a website to give users the opportunity to get acquainted with the products of that site and meet their needs.

To get more views on small websites, you need to do activities that will help you get more views than other competitors. First, you need to design a site that can really support your business goals and gives the information you need to users, so that they can use all the services on your site easily.

1. Provide the necessary information to upload on your site:

At first, your site should give the user information about the field of your website activity and services, and the user can easily decide whether he/she needs your services or not.

2. Put the basic information of your site in all pages of it:

Information such as contact, email, social media links and location is very important and increases the credibility of the site.

3. Providing necessary and comprehensive explanations:

The user should be able to get the answers of their questions, so be careful and thoughtful enough to provide explanations.

4. Designing boxes to display other users" comments:

After entering small sites, a large number of people scroll to the bottom of the page to view the comments section and if they see a lot of negative comments about the site they will leave it. It should also be noted that these boxes can help us to provide the next products and services better.

5. Take social media links seriously:

Social networks have a lot of visits these days, and our suggestion (as we stated in the basic information of the site), is that you must put the social network link next to the contact and other information, it is also necessary to put a share button on social networks next to your services and products, so that users can share a service with other users if they are interested in.

6. Get help from CMS:

CMS allows you to build, modify and manage your small site without the need for coding knowledge.

7. Choose the right host and domain:

The domain on a site should be chosen in such a way that it can easily show the user what the site is about with the keywords used in it.
Also, to control the site better, you must make the right choices, such as choosing the right host, so that you will have control over your site.

8. Website design:

After doing all this, now it is time to design your site , to do this, you can use the free tutorials available or the attractive designs which are on the Internet. After designing a site, however small, we have to optimize it. In this part of the article, our goal is to mention the keyword optimization for small sites .

Why keywords are so important:

Keywords cause us to understand the topics that users are interested in and attract more users to your site through them and be able to offer our products and services to more users.
Also, following all the principles in site optimization by using keywords that users do not tend to use, will not make you successful for us, so you need to identify keywords that have a high traffic volume and use them for site optimization.

How to SEO small websites in keywords?

Small websites have differences with large ones, and these differences cause SEO keywords to be a little different in them, which we will discuss in this regard in the following.

- Fewer competitors for small websites:

Small websites have fewer competitors, which is an advantage for site owners. If you are building a small site , you do not need to compete for some keywords with large websites.

But you should pay attention to the fact that due to the small number of users who may visit your site, you must have a high ranking, so that more users will visit to your site, which is not too difficult to get a high ranking in these types of websites.

- Exact statistics cannot be accessed through Google tools:

When a website and business is small, as a result the search volume for keywords is very low, so that SEO and Google tools cannot be used accurately and all the data that these tools provide you in relation to small sites is estimated. Google tools like Google Trends allow us to observe and examine the search process of different words in Google search engine and through this data we can select the best keywords with high traffic volume.

In general, the data obtained from these types of tools in small businesses have a lot of errors and cannot be trusted. So as a small site owner, you cannot use this type of tool, and you should try other ways to optimize your site keywords , which we will discuss below.

- Expand your topics:

When you have lack of keywords, it is better to expand your topics and pay attention to them along with the main topics of your site, and also introduce the main services and products of your small site, so that you can finally get more keywords that have a high traffic volume and attract more visitors to your site.

- Choosing keywords for small websites:

Research on keyword selection is so important in the field of optimizing a website , and you need to put yourself in users’ shoes and the possible questions which may come to users’ mind and make him/her visit your website and male a list of these questions which will help you a lot in the field of website optimization.
Once you"ve made the list, it"s time to find your target keywords in the list and use them as a tool to get a high ranking on the Google results page. Small sites will usually face a decrease in their ranking over time, so it requires a lot of time and energy to reach high ranking and maintain the position which is an important point that should be taken into consideration.
So far in this article we have been trying to mention the ways of doing SEO keyword in small websites , but it should be noted that generally to optimize small websites, the usage of Backlinks is of a great importance, in fact external links, especially those links that you have obtained from reputable and well-known sites can greatly help you to get a high ranking on the search engine results page and help you reach greater success in your small business.

Generally, even if you have received a very small number of external links from quality and reputable sites for some keywords of your website, it is considered as a positive point for your website and help you reach high rankings.
In general, in addition to backlinks to be successful in your small site, you must also pay attention to the content, because given that the search volume of your keywords is small, you should use other ways to introduce your brand, for example, focus on expanding the content of the site and other sections to optimize it and increase the positive user experience of all users by constantly updating your services.

Last word:

Briefly, it can be a bit difficult for small website owners to optimize keywords in it, and in this way, due to the fact that the available tools cannot be used to identify keywords effectively, and we suggest you try other possible methods to optimize your small site .

Source: https://www.dotnek.com/Blog/Web/how-to-seo-small-websites-in-keywords

Youtube: https://youtu.be/ewqRQqKtZbk